Icebug

IceBug are a Swedish footwear company with innovative, bold ideas that put a lot of imagination, diligence, attention to detail and a revolutionary drive to combat harmful emissions and the carbon footprint. When they first appeared on the market in 2001, they were a two-man company founded by a mother and son, with the company's logo appearing on a napkin in a nearby coffee shop, but they have grown at a fast and steady pace thanks to the many ideas and the balanced combination of the desire to cooperate with well-known and established brands such as Gore-Tex, Michelin, etc., and the diligent development of own technologies and patents. IceBug focuses on making shoes with incredible grip on all kind of terrains, with their ideology being to motivate people to move and go outdoors even when the conditions are wet, slippery and inhospitable. For this purpose, the brand spares no time and effort by developing a number of unique materials, using steel spikes with a carbide tip, as well as soles with Michelin rubber. The combination of thermo-independent (not affected by the temperature outside) rubber substances with incredible grip and dynamic spikes that can be retracted inwards, adapting to the pavement, results in the creation of the most stable shoes for snow, ice, wet asphalt and grass. Each sole is designed for its specific purpose depending on the purpose, as the brand carefully selects its selection of models to create a portfolio in which everyone can find a suitable shoe, but without unnecessary waste of materials and resources.

The Swedish manufacturer is an initiator and participant in numerous programs and initiatives for sustainable development and reducing the carbon footprint that large-scale production leaves on nature. Every material and manufacturing process that IceBug uses aims to use the minimum amount of chemicals, petroleum fuels, water and energy. Since example is the first and most important thing in a large-scale battle like this, they formed the Follow the Footprints program, which provides complete transparency about the production process of each pair. Just scan the QR code on the label of your new shoes and you'll get a full report in numbers on how environmentally friendly they are, as well as a detailed list of the countries they've traveled to get to you. Thus, the brand strives to show that it is possible to create strong, reliable, comfortable and stable shoes for every season and conditions with minimal harm to the environment, so that in the future our heirs can also enjoy the pleasure of movement in nature.

Check out IceBug’s official web site HERE