Lifestyle shoes Icebug Reuse v1 Biosole Steel Blue 2024

The Reuse v1 Biosole is a new model of everyday footwear from the Swedish brand IceBug. Lightweight, comfortable, and breathable, they are an excellent choice for three-season use in dry weather. True to their mission of reducing the harmful effects of the manufacturing process on the environment, IceBug has created this model, whose name (Reuse = use again) reflects the overall concept of the shoes, namely - the use of recycled materials and specially developed technologies for minimal impact on nature.

The outer material is made from residual materials from denim production, preserving the denim look so popular for urban footwear. The sole is called Biosole - a patent of the brand, which uses 62% natural rubber substances, thus reducing energy consumption and water resources expended in synthetic manufacturing. The heel and toe area are made from 60% recycled plastic, 12% of which comes from nylon waste collected from water bodies. The soft midsole is BUGforce EVA with 20% BLOOM algae foam, harmful to oceans but allowing the creation of foam with the same shock absorption properties and lightness as EVA. This sole offers optimal cushioning without reaching the thickness of the soles used in the brand's running series.

Lightweight, stylish, and comfortable, the everyday Reuse v1 Biosole shoes are a wonderful choice for urban environments and leisurely walks for anyone who cares about nature.

IceBug focuses on crafting shoes with incredible grip on diverse terrain to motivate people towards movement and outdoor sports even when conditions are wet, slippery, and unfriendly, developing a range of unique materials, using spikes, and even Michelin rubber. The Swedish manufacturer is an initiator and participant in numerous programs and initiatives for sustainable development and reducing the carbon footprint left by large-scale production on nature. Every material and manufacturing process IceBug employs aims to minimize the use of chemicals, petroleum fuels, water, and energy. As setting an example is the first and most crucial aspect of such a massive battle, they have formed the "Follow the Footprints" program, which provides full transparency on the production process of each pair. You only need to scan the QR code on the label of your new shoes, and you'll receive a comprehensive report in numbers on how environmentally friendly they are made, as well as a detailed list of the countries they have traveled through to reach you.