Icebug Eli RB9X Everyday Shoes Mustard 2024

IceBug focuses on making shoes with incredible grip on mixed terrain to motivate people to move and exercise outdoors even when conditions are wet, slippery and unwelcoming. They develop a number of unique materials, use studs and even Michelin tires in their outsoles. The Swedish manufacturer is an initiator and participant in numerous programs and initiatives for sustainable development and reducing the carbon footprint that large-scale production leaves on nature. Every material and manufacturing process that IceBug uses aims to use the minimum amount of chemicals, petroleum fuels, water and energy. Since example is the first and most important thing in a large-scale battle like this, they formed the Follow the Footprints program, which provides complete transparency about the production process of each pair. Just scan the QR code on the label of your new shoes and you'll get a full report in numbers on how environmentally friendly they are, as well as a detailed list of the countries they've traveled to get to you.

Eli RB9X are perfect for walking around town and at work as their light, breathable fabric is designed for the spring-summer season. The mesh textile provides superior ventilation and cools feet on the hottest days, and the ergonomic memory foam construction provides comfort and cushioning even after long days on your feet.

In this model, IceBug relies on an innovative BUGforce midsole, which offers very effective cushioning and about 50% better shock absorption than standard EVA midsoles.

The outsole is well known to fans of the brand - RB9X - made of rubber substance 9 Extreme. Laboratory tests (SATRA) show that shoes with this sole provide better grip on slippery surfaces. This sole is used in shoes for professional athletes in mountain running and orienteering such as Erik Öhlund, elite orienteer and representative of IceBug. Specifically in the making of the Eli, the RB9X sole uses a less pronounced grip, as the model is designed for use in an urban environment and does not need additional support for rough mountain terrain, and thanks to its minimalist design, it reaches an extremely light weight.

A great innovation at Eli is the advanced lacing system made of an elastic cord that is adjusted by just pulling the lace, making the shoes extremely quick and easy to put on and take off - just like slippers.

The outer material of the Eli is very breathable thanks to the mesh type fabric, which provides both good ventilation and extremely quick drying. This model does not have a waterproof Gore-Tex membrane, which is why it is mainly suitable for the spring-summer season in dry weather.

IceBug is a brand that pays great attention to the ecological design of its products, aiming for minimal harm to the environment. In Eli, they rely on several technologies that minimize the impact of the production process on nature:

• The RB9X sole contains 15% recycled rubber.
• The EVA midsole contains 20% of the so-called BLOOM foam made from algae harmful to the lake ecosystem.
• Sealed inner areas around the heel and toe are made from 60% recycled plastic, of which 11-12% is recycled from nylon fishing nets
• The outer material has a Bluesign certificate for ecological manufacturing and is painted in solutions that do not contain poisonous substances. The polyester it is made of is 100% recycled PET polyester with GRS certification.